This is Commoditised Warfare project.

It replaces warfare with spectacles.

Commoditised Warfare

Model and filmWar and spectacle2013

Overview

Commoditised Warfare proposes an alternative world where spectacular events are custom-designed to replace traditional warfare as a means of solving seemingly chronic conflicts. Whether it be a made-up sport, a bizarre ceremony, or an extravagant technology, each event is specially designed to reflect the cultural and geopolitical characteristics of the opposing sides. Examples are presented as a series of spectacles centred around toy-models such as mechanised ‘Deluxe’ models, graphic packages, TV adverts, model-nerd’s video and so on, encouraging audience to imagine how these events might be operated and consumed.

Read in日本語

Commoditised Warfareは、慢性的な争いを解決する手段として、従来の戦争行為の代わりにショーや見世物などのスペクタクルがカスタムメイドでデザインされるそんな仮想世界についてのスペキュラティブなデザインプロジェクトである。プロジェクトの世界観は模型シリーズを中心に表現されている。標準仕様の模型・デラックス仕様の電気模型、シリーズのテレビCM、熱狂的なファンによる投稿動画などのコモディティーが登場することで、それらのスペクタクルがどのように行われ、また消費されているのかを示している。

#01:East Asian Dispute

  • Participants : North Korea vs South Korea + Japan + USA
  • Spectacle : Synchronised Baseball
  • Stadium : Stadium Ship “DONG-GIHWA”

DONG-GIHWA

#02 : India – Pakistan Conflict

  • Participants: India vs Pakistan
  • Spectacle: Silly Walks Contest
  • Stadium: Decorative Trucks “HATHA-MILANA”

HATHA-MILANA

#03 : Falklands War

  • Participants: UK vs Argentina
  • Spectacle: Robot Territory Game “MINESWEEPERS”
  • Stadium: Mine fields

MINESWEEPERS

Model-nerd’s Youtube video

Credit

  • Model Making: Design Office BRIDGE (Hiroshi Takenouchi, Takashi Miyoshi)
  • Film Producer: Takayuki Takei
  • Film Director: Hiroki Yokoyama
  • Film Director of Photography: Kimihiro Morikawa
  • Film Editor: Jun Kitajima
  • Film Voice Over: Bin Shimada
  • Film Production: Studio Interfield Corporation
  • Sound Design: Sean Clarke, Mark McKeague